| Description | 1928 Fiat Rampa poster. This is one of the masterpieces of Art Deco poster art in Italy, and one of the great automotive posters of all time. Riccobaldi's design shows the spiral ramp leading to the test track atop Fiat's huge Turin factory. The daring design of this poster dazzled the Italian public, much as the Lingotto factory caught its imagination when it was built.
As Italy's leading manufacturer, Fiat hired the greatest names in Italian poster art to bring excitement to its automobiles. Riccobaldi, who began his career as a stage designer, caused a sensation with this clean, almost sculptural helical poster design.
The Fiat Rampa poster showing below is extremely rare and highly sought after. It is one of three masterpieces Riccobaldi executed for Fiat, .
This poster is in very good condition, and large, measuring 52.5 x 75.9" (133 x 193 cm). It has been professionally linen mounted. Expensive.
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